Where’s the Creativity in Scientific Marketing?
In a post that’s written so well, I wish that I’d written it, Scott Brinker makes a point that I’ve become somewhat famous for… for saying too often. That there’s more to marketing than bean counting;...
View ArticleWhy You Should use Commercial WordPress and Joomla Themes
There are a few good reasons to use commercial themes (templates) from market-leading vendors on your WordPress and Joomla Websites. Here’s my list: Cost effective vs custom CSS Endless variety of...
View ArticleMy SEO is Better than Your SEO: Vanity Measures of Site Performance vs....
Vanity measures of marketing success are a distracting side show. They’re noise. It doesn’t matter how much site traffic you generate if you can’t connect it to sales achieved. The only way to...
View ArticleThe Case for Gray-Haired Marketers in a World of Marketing Automation.
Marketing is a schizophrenic discipline. When clients search for an agency, they invariably ask the agency to provide examples of experience in their category or vertical market. They outright ask,...
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